Lia Patrício is since 2021 a CMU Portugal Scientific Director. She is an Associate Professor at the University of Porto, where she is Director of the Master in Service Engineering and Management. Her research focuses on Service Design, Service Innovation and Customer Experience, particularly in the context of technology enabled services, value networks and service ecosystems. Lia Patrício is member of the editorial board of the Journal of Service Research, Journal of Service Management, Journal of Services Marketing, and Journal of Service Theory and Practice. She is Global Faculty Member of the Center of Services Leadership, Arizona State University, and Academic Scholar at the Cornell Institute for Healthy Futures.